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The Brief: To create, produce and promote the CyberSource UK Fraud Report – the authority on the current dynamics of the UK fraud and payment management landscape.
Our Response: Bold, bright and brilliantly clear this years’ report has a solid structure and is packed full of visually exclusive insights making it an highly-insightful and entertaining read. Focussing around the main challenge of achieving the ‘Balancing Act’ of minimising fraud, minimising costs and maximising revenue – the concept carried consistently from the report through to events – and beyond.
Simon Hooley, CyberSource Client Partner: “This campaign was complex to manage but highly-rewarding to deliver! The idea bought together a wide range of materials and executions – and even allowed us to have freestyle footballers at an event!”