for OTC trading
The Brief: To create a single destination for NEXmarkets.com – bringing together their world leading Foreign Exchange and Fixed Income businesses for the first time.
Our Response: Multiple trading communities. Multiple trading styles and strategies. Multiple trading platforms and products. Our in depth knowledge of the markets and its participants meant that we understood what content would talk to who. Mapping out individual user journeys and scoping individual routes to market was key to a large, complex and potentially fragmented proposition being built into a clear, concise and easy to navigate market-leading site. Connecting Financial Institutions, Asset Managers and Corporations – globally – they come to NEX Markets for efficient, agile trade execution.
Chris Lodge, Digital Director “Creating an updatable and modular platform has enabled the business to manage and deliver relevant content for sales, customer support and career opportunities.”