The Brief: With its’ imminent launch, NEX Quant Analytics gives customers access to their exclusive benchmark trading data. We worked closely with the business to develop a strong proposition that we would build the campaign upon.
Our Response: Today, data drives almost every decision in the world’s financial markets. But not all data is equal. Our campaign focussed on the exclusive ‘Performance enhancing data’ that would enable traders to see their individual performance, benchmark their performance relative to that of the market and enhance their future performance. The campaign was launched with direct mail and at industry events where ‘performance enhancing smoothies’ and an onscreen demo – on a transparent LCD screen – attracted exactly the attention it deserved.
Ruth Howell, NEX Account Manager: “NEX Quant Analytics is an extremely powerful product – and ‘Performance enhancing data’ has been key to it’s success. Incredibly well received by both the business and customers this campaign demonstrates that if a concept is built on strong, relevant and impactful messaging – it really will hit its target audience, hard.”