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The Brief: To design and produce a simple folder for a News Xchange event – positioning Reuters as the critical news provider to the world’s broadcasters.
Our Response: The idea was ‘The Essential Partner’ for the 21st Century Newsroom. The execution, a set of brochures that wrapped striking Reuters photography around the front and back covers, demonstrating powerful partnerships within politics, sports and global news. When placed side-by-side the brochures reinforced the idea of ‘The Essential Partner’. At the event, the impact was clear through the engaged and captivated audience.