For the deal closers.
The Brief: To create a launch campaign for Viewber, a new disruptive initiative for the property industry providing an outsourced property viewing service for UK estate agents.
Our Response: We had to tackle this some what controversial concept head on. Agents believed that no one could sell a house like they do – Viewber would argue that the house sells itself regardless of who takes the prospective buyer around the property – and in fact the selling of the house is done back at the office. With this service you never turn down a viewing. Our online advertising and email campaign focussed on quashing this fear and we positioned Viewber more of a service provider – simply put – they are the door openers for the deal closers.