new hunting grounds
Navigating the world of digital communication can be tricky to plan. Firstly, try to understand how your consumers might want to find the information they are looking for rather than relying on a single story, or piece of information.
Our audiences – a more human term to ‘user’ are frequently acting as hunters; for solutions to overcome challenges. The process of narrowing has become essential for ‘us’ to feel gratification – we love the thrill of the chase.
That’s why we create user-centric experiences, as a first priority when it comes to website creation. Often, we are asked to serve different messages to different audiences, so by creating many alternative journeys, we allow discovery that suits personalities.
Our guide through this is ensuring the use of a consistent brand tone-of-voice, often making it possible to navigate through a completely unique set of turns and course changes.
By leading with an emotional benefit rather than clever tech, create an open, inviting and more personalised experience. Fuse a stronger, and potentially longer relationship and level of engagement with your brand.
Developing design concepts that are authentic to the brand is essential to create the right connections with your content – like building strategically placed (and beautiful) bridges to help consumers hop from one island of content to another.
Chris Lodge | Digital Director | Connect
Speak to Chris about creating
digital content +44 (0) 1635 521 855