About us

 

We create authentic brands, creative marketing campaigns and standout digital experiences that help complex businesses navigate change, connect to their communities and generate interest, leads and revenue.

Brand Strategy
Services

 

Positioning & Purpose
Proposition & Messaging
Naming & Identity

Marketing Campaign Services

 

Planning & Performance
Audiences & Personas
Concepts & Messaging
Content Creation
Sales Enablement & Events
Production & Deployment

Digital Experience Services

User Experience & Wire framing
Web Design & Build
Animation & Film
Presentations & Demos

Our culture

 

We are a unique creative agency with a simple philosophy; ‘Do great work and be great to work with.’ It’s what has driven our team to interrogate, challenge, simplify and be creatively brave for 15 years.

Our Team

Cat Bailey
Creative Director | Managing / Founding Partner

Cat Bailey leads our creative and engagement projects and is passionate about helping businesses to generate business – especially those operating in the Capital Markets. For over 20 years in the industry, Cat has worked with some of the world’s most interesting tech, fintech and data businesses, consolidating their complex propositions into creative – but fiercely-commercially-focussed – results-driven brand and marketing campaigns. A founding partner of Pink Green, Cat will never cease in her search for the killer idea for her clients that humanises even the most intangible, data-fuelled or trading technological solution.

“Our creative approach always starts with a narrative. As we define and refine the key messages, we’ll also begin to uncover the business’s unique tone of voice. It’s the words, and ultimately their delivery, that bring a unique angle and an intelligent magic to our work. I don’t believe that B2B and B2C require a different approach – a business is successful in its comms activity when it talks H2H – human to human.”

Kate Lowe
Account Director | Managing / Founding Partner

Kate Lowe champions the highest standards of account management and brings a wealth of experience and a passion for delivering success for our clients. Starting her career 20 years ago, Kate has managed a wealth of diverse projects from new product or venture launches, brand refreshes and the rollout of brand and marketing campaigns – worldwide. Totally at home in both the property technology and financial technology worlds, Kate's attention to detail and determination to deliver is inspirational to those who work with her. Tried, trusted and totally transparent Kate heads up our project management team who adopt and embrace her clear and consistent process that keeps even the most creative of projects in check.

“I love working in a creative environment – no two days, two clients or two projects are ever the same and that’s what makes what we do truly unique. Every lateral thinker needs a linear process. And that is exactly where my team thrives. We are the lynch pin between our clients and the creative team – and nothing gives me more pleasure than seeing their response to the work that we present. And nothings gives us more satisfaction in delivering it – time and time again.”

Our clients

 

We work with global fintech and technology businesses in the Capital Markets that want to be brave, connected and visionary.

Featured Projects

Shrinking the footprint of the Derivatives Market

New Business
kate@pink.green


Pink Green
Fora | Thames Tower
Station Road
Reading RG1 1LX

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