Kicking Reuters’
Sports Media
Into Action

The Brief: To breathe life into the successful and popular sports photography division of Reuters by repositioning Action Images as the only global sports multimedia agency right at the heart of the world’s sporting action.

Our Response: For over 25 years Action Images have been capturing the action at matches, races, tournaments and events, globally. Creating game-changing content and engaging the worlds’ media through the Reuters distribution network. By delivering a fresh and engaging proposition we have armed the sales team with the story they needed to talk confidently and coherently to prospects. And by launching a new website – showing the brand in action – we were able to place them at the top of the worlds’ sports content league table.


Messaging | Website Design & Build | Sales Enablement