Attracting the
world’s most
prolific risk takers

The Brief: Credit Benchmark is a unique FinTech company that provides dynamic consensus data, and generates forward-facing analytical insights into the credit quality and liquidity of companies and sectors globally. Having worked hard to build a strong base of contributors – including many of the world’s leading financial institutions – optimising the growing subscriber proposition became priority.

Our Response: The new website defines a bold messaging structure and design with clear call to actions to engage a new subscriber audience. The existing brand identity was expanded and brought to life further by creating a suite of visual assets including icon design, illustrated data headers and homepage animation.

 

Strategy | Website Design & Build Animation