The Brief: To create a campaign that brings together the entire CyberSource suite of fraud management products into a single story – to help the sales teams sell – and to help clients understand the full service that they offer.
Our Response: With the ability to now offer a full end-to-end fraud management platform, we created a compelling campaign proposition and headline messaging for their 6 products and services. We then brought the fraud landscape to life in a suite of visually appealing illustrations and executed across a campaign microsite, product brochures, platform video animation and various print and digital assets.
Cat Bailey, Creative Director “Messaging is critical to the campaigns that we produce. Words first and the campaign then flows. Cutting through the complexity and intricacy of the CyberSource business we found that we could sum up their entire fraud proposition in 2 words.”