The Brief: To define a unique proposition for EBS, the world’s largest trading community. The ‘go to’ FX trading marketplace – they needed to keep their global trading community close, and completely clear as to the benefits of being on EBS.
Our Response: Anyone who trades FX, trades on EBS because it brings together everything that is critical to the FX trader. The momentum of a fintech start-up and the reliability of a long-established global leader. The ability to trade anonymously – as well as disclosed. The capability to make – and take prices from the market. And the principles to build a healthy trading ecosystem fuelled by the passion of evolution, bought a new lease of life to one of the oldest and most established FX trading venues.