Branding the first FX venue built truly for the buyside

The Brief: To create the TrueFX brand – a new centrally cleared OTC trading venue that has endless benefits for its members.

Our Response: A unique combination. An exciting proposition. TrueFX is the first genuine OTC FX ecosystem to establish a new trading dynamic for the buyside and automated market makers. The brand puts the incredibly powerful combination of credit, technology and liquidity firmly at its centre. A triptych that we knew would talk instantly to our audience – and that boldly brings the benefit of our new venue to life. TrueFX is where consumers of liquidity can conveniently meet and trade with what was traditionally a less accessible pool of automated market makers – as well as peer-to-peer – all within an efficient ecosystem. Now open for business, meet me at TrueFX.